The Hypodermic Needle
- Aduencies are passive and hekerogenous they believe what they see without questioning it.
Two Step Flow
- Realized people were being less passive
-Paul Lezerfeld and Hazel Gaudet cam up with the theory in the 1940's
- They used the presedental election to ask people why they vote for who they do and listen to what they watch
-You filter through the info for thigns you like and ignore the rest
- this diminished the point in veiwing tv in the researches eyes as the limited effects programes.
Uses & Gratification
- People have a choice in what they watch, the diversion this was done bny Blulmer and Katz getting away from life
- You can have a personal relationship and connect on an emotional level to give you support it also gives you a personal identity
-Adding yourself into the tv sho you can connect to it
- Finding out infomation
-The bigger the media gets the bigger the gratification grows (1970's)
Receptiopn Theory
-Stuart Halls modle- 1980 to 1990's
-Endcoding is producing media
-De-coding is how the audiance inturpretates it
-they could produce media for certain gender, class, age, ethnicity. this is known as preddered reading so they get the audiance they want
- Aduencies are passive and hekerogenous they believe what they see without questioning it.
Two Step Flow
- Realized people were being less passive
-Paul Lezerfeld and Hazel Gaudet cam up with the theory in the 1940's
- They used the presedental election to ask people why they vote for who they do and listen to what they watch
-You filter through the info for thigns you like and ignore the rest
- this diminished the point in veiwing tv in the researches eyes as the limited effects programes.
Uses & Gratification
- People have a choice in what they watch, the diversion this was done bny Blulmer and Katz getting away from life
- You can have a personal relationship and connect on an emotional level to give you support it also gives you a personal identity
-Adding yourself into the tv sho you can connect to it
- Finding out infomation
-The bigger the media gets the bigger the gratification grows (1970's)
Receptiopn Theory
-Stuart Halls modle- 1980 to 1990's
-Endcoding is producing media
-De-coding is how the audiance inturpretates it
-they could produce media for certain gender, class, age, ethnicity. this is known as preddered reading so they get the audiance they want
No comments:
Post a Comment